Brought to you by Waste’s joyful junior strategist.| #28
Red hair for a red sauce
Did you know Ed Sheeran loves ketchup? And did you know he even has a little Heinz bottle tattoo?! I didn’t know either of these facts, but Heinz did and have created possibly my favourite partnership of all time. Together, for a limited time only, Heinz “Edchup” bottles are available for purchase. The tomato logo has even been given a pair of glasses similar to Ed’s. HOW CUTE?!
You know you’ve made it when you have a condiment named after you.
Say Ren(O) to pollution
Bucharest is one of the most polluted and congested capitals in Europe, and although electric cars are available, their crazily high prices are a massive deterent. With the above in mind, Renault has created a responsive billboard placed in the city centre so that when pollution levels rise, the price of the cars go down! Smart idea for smart cars. It’s awesome seeing a brand offering the consumer a feasible solution at a time they need it most.
Anything but bill(bored) with this!
Digital Platform News
Following a #WeTheNipple protest in New York this weekend, Facebook has finally agreed to meet with campaigners to discuss nudity policies! It only took 125 protestors to lie naked with only images of male nipples covering their bodies to finally be heard… I mean the fact that male nipples are allowed on this social platform and females' are not is frikken insane.
Let’s nip this shit in the bud!
Ever wanted to see a Tiger in your backyard? Well, Google has made it as simple as 1 click away if you’re lucky enough to own an AR-enabled phone of course. The fortunate few with access to these devices will be able to view specific Google phrases (mostly animals right now) in 3D mode!
Move over Pokémon Go, I’ve got wolves to see!!
Green living in red
Although most brands are desperately hopping onto the sustainability train, Coca Cola continues to innovatively use their brand for the better – literally. Rolling out in several cities in Europe, Coke has used their iconic white ribbon to direct individuals to recycling bins! I love how this initiative doesn’t ask people to purchase anything but instead offers a brand experience at 0 cost. Genius.
This kind of creativity is a recycling must!
Keanu Reeves turned up to E3 to announce his part in Cyberpunk 2077, a video game adapted from the tabletop game Cyberpunk 2020. A trailer for Cyberpunk 2077 premiered way back in 2013 and broke the internet. Keanu continued the tradition when he was heckled by a member of the crowd and responded by telling everyone in the arena they were "breathtaking!". Anyway Cyberpunk 2077 looks insane and drops in April 2020 until then check out the trailer.
Digital Platform News
I’m a big fan of singalongs with all my gal pals, and from Under the Sea to Fergalicious our playlists know no bounds – unless we’re apart! Don’t worry about me though, Spotify may be implementing a ‘Social listening’ feature where multiple people can add songs to a playlist that more than one person can listen to! With just the scan of a QR code, my mates and I can physically be at work but mentally in the club! Yussss Queen!